Beyond Talent is delighted to collaborate with a global luxury company, with the search of a Performance Marketing Manager.

The Performance Marketing Manager will crucially contribute to the success of the Company venture by assuring a terrific growth of the community and achieving the company’s product sourcing and revenue goals. You will play a central role in the Company marketing dept, choosing products, offering solutions and continuously looking for new growth opportunities.

If you are looking for a fresh, vibrant and inclusive environment, where you can show your talent and foster the birth of a new movement, this company is the place for you!

Core responsibilities:

  • Responsible for implementing pay-per-click advertising campaigns including the strategy, design, SEO and analysis of adds performance
  • Develop effective SEA & SEO strategies, both on-site and off-site, according to the industry emerging trends: website architecture, keyword research, content development and optimization, link building, and focus on conversion rate optimization.
  • Coordinate the agencies in the day-to-day implementation and optimization of performance campaigns on Paid Search & Shopping, Affiliation, SEO, Lead Generation, and Retargeting;
  • Monitor, analyze, and report on website Paid Traffic performance, providing insights on main KPIs and recommending optimizations to improve campaign performance
  • Responsible for developing new google analytics 4 strategies
  • Own the acquisition strategy, targets and budget
  • Full control of a significant marketing spending with P&L responsibilities
  • Develop and deliver a multi-country performance marketing plan using multiple campaign channels to generate conversions and awareness
  • Achieve and surpass company’s objectives both in terms of product sourcing and sales
  • Partner with external agencies to deliver the most effective and profitable campaigns
  • Work closely with the product and design team to review UX analytics, improve customer journey and elevate CRO
  • Enhance cross-channel integration, in terms of strategy, execution and measurement

The requirements for this role are:

  • 5-year experience in B2B or B2C acquisition in luxury industries
  • Proven track record with performance marketing campaigns from ideation to execution (including social, search, display, third-party retargeting, online-to-offline, mobile app adv)
  • Deep understanding of attribution models, lift tests, web and mobile tracking systems and analytics tools
  • Expertise in affiliate marketing and fashion aggregators: platforms/partners across all territories, pricing models, best practices
  • Strategic mindset and hands-on at the same time, data-driven able to balance commercial sense and creative thinking
  • Excellent organizational skills and attention to detail

NOTE: Only those applicants under consideration will be contacted. Please accept our appreciation for your interest.

  • Job type: Permanent
  • Location: Milan, Italy, Europe
  • Sector: Digital
  • Posted: 28 May 2023
  • Closed: 31 Jul 2023
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