Whether you are starting your career in fashion marketing or looking to secure your first fashion marketing position, you already know that the sector is highly competitive. In this branch of the fashion industry, talent expresses itself differently than in the more creative roles, but brands understand that their marketing approach has the power to make or break a new product. Fashion and marketing are your biggest passions? Here’s what you need to know about fashion marketing today.
Fashion and marketing go hand in hand in hand. Even the most inspired designs and promising new products are unlikely to make waves without the right marketing campaign to back them up. Behind the scenes, fashion marketing pulls the strings, cementing new trends and shaping what consumers will love next.
It’s all about creative storytelling, crafting compelling narratives, and building interest through engaging advertising. Many fashion marketing jobs hover somewhere on the spectrum between creative positions and roles in communication. Brand marketing, for instance, seeks to cultivate a brand’s image, personality, and values. With PR, on the other hand, the focus is on relaying that image to the wider world. Some marketing experts–such as performance marketing specialists–stand outside these bounds. Instead, their role is to leverage data analytics to maximise ROI.
As we briefly touched upon above, fashion marketing can be defined by its plurality. This is why, if you wish to find your place within it, you must be intentional and specific about where your strengths lie. These are often at the crossroads of your education, professional experience thus far, and passion. However, identifying the best type of position to pursue may be more complex than reading a few job descriptions. Internships are a good place to start for those unsure about their true calling. For a more permanent fashion marketing position or a senior role, you can reach out to Beyond Talent. Our agency can help you sort through the opportunities and refine your profile to boost your employability.
One of the best ways to make your candidacy compelling is to demonstrate in-depth knowledge of the industry you choose to approach. Passion may be what drives you, but method, research, and hard work are the most outward signs of it.
Follow key actors of your chosen field on social media, read specialised articles, watch documentaries, listen to podcasts, and spend time analysing the marketing campaigns of brands you admire. The more familiar you become with the industry’s codes, the easier it will be to come up with your own voice and make it heard.
Fashion digital marketing is becoming increasingly prominent. Without fully replacing the need for print media, visual merchandising or event planning, it is now central to how these branches of fashion marketing function. At its heart sit content creators and, more specifically, their audiences, holding immense potential for brands to tap into.
As a marketing specialist, you will need a good grasp of digital marketing. Regardless of the particular area you wish to work in, your work is likely to involve projects where your activities will intersect with the online world. Understanding the full reach of digital marketing and how it can help a band drive sales and traffic, improve audience targeting, boost engagement, and get a better return on investment will give you an edge. Learning the basics of fashion digital marketing would be a plus for your profile even if you mainly operate offline.
Having an ever-expanding network of business contacts isn’t just crucial to those in fashion PR. Fashion marketing is about people. Of course, making a name for yourself is a great way to be presented with more job opportunities. But, circling back to the notion of storytelling, it also allows you to think bigger in terms of how you can tell these stories.
Consider the most exciting fashion collaborations. In 2024 alone, the world of fashion was rocked by so many beloved brands coming together to tell incredible new stories. Diesel x Savage x Fenty, Gap x Cult Gaia, Pleasing x Disney’s Fantasia… All these became a reality because the right people connected and talked, making the magic happen.
If you are interested in fashion digital marketing, you are likely aware of the role analytics play in the success of an advertisement campaign. The statistics derived from these performance analyses and all the data fashion designers and brands collect from sales and other operations play a crucial role in trend forecasting. Of course, the labour-intensive task of processing this information is a job unto itself, but it always pays to keep up with any insights at your disposal.
You can also carry out your own observations and draw conclusions based on more empirical elements. This research could involve establishing parallels in the colour codes or types of fabric most prominent on the catwalks, studying which collaborations are best received by various audiences around the world, etc.
Finding the ideal fashion marketing position is a challenge. Landing an interview demands just the right approach. And actually getting hired hinges on a combination of factors that are rarely all within your control as a candidate. This is where fashion headhunters can make a big difference. Their role is to match hiring companies with the ideal candidate and provide jobseekers with relevant advice to help advance their career.
Working with a specialised headhunter gives you access to insider knowledge and exciting opportunities you wouldn’t be able to source through public channels. This is particularly important if you are looking for a head office role or a position as an executive.
Get in touch with Beyond Talent now to find your next fashion marketing job!
Beyond Talent
Fashion Recruitment Agency
Specialising in Senior and Executive recruitment for the luxury fashion, lifestyle and beauty industries worldwide.
Head Office Address
20-22 Wenlock Road, London, N1 7GU
Contact Us
