GLOBAL HEAD OF PR

Our client, a well-known global luxury brands, is looking for a Global Head of PR to join its international team. For this role is fundamental to have a good know-how of the Italian press strategy, as well as the international one.

Reporting into the Brand Communication Director, you will design and implement marketing strategies that cultivate the relationships with media, press, engage the target audience and boost the brand awareness and customer loyalty. You will use your creative ideas to drive PR initiatives that’ll bring long-term success. Also, you’ll coordinate with internal teams (e.g. Marketing and Communications, Creative, Retail, Digital) to maximize brand consistency in all advertising efforts.

If you’re interested in leading an international PR team to write effective press releases, build online communities and coordinate events, we would like to talk to you.

Key experience will include:

• Overseeing and implementing a global brand press strategy to increase brand awareness; preparing guidelines and ensuring consistency throughout the regions.
• Leading the Global press strategy (print and online) and local activations, strengthening the relations locally.
• Lead and manage the Italian press strategy
• Lead liaison with the press offices of different projects, creating synergies and interview opportunities for collection launches.
• Supporting the regions in coordinating and supervising the local press agencies.
• Constant press results analysis and preparation of reports to ensure the highest reach and quality of our media impact.
• Work closely with the Marketing, Creative and Digital you will build a cohesive brand strategy across all global markets.
• Oversee a team of press offices and teams located across Europe, Asia, USA, overseeing all activations. Set objectives for your team and monitor their performances.
• Manage and liaise effectively with the external agencies globally setting key KPIs,
• Continuous research on new media platforms both online and offline.

The Ideal Candidate

• Be operating at either Head of Communications/PR or PR Manager, preferably within a global luxury brand.
• Strong Italian press know-how
• BSc in Marketing, Communications, Journalism or relevant field Excellent communication and presentation skills with confidence to serve as the company’s spokesperson
• Have excellent communication and people management skills and strong stakeholder management.

Interested in this role? Apply here for more info!